Expanding on Wisp Resort’s long standing Mission Affordable season pass program, Wisp announced a new comprehensive Mission Affordability plan which starts with price freezes or price reductions on lift ticket rates and the prices of the Mission Affordable 4-pack for the 2024-25 winter season. The resort says the new program is designed to ease the impact of the inflationary environment across the US economy that has affected both guests and the resort over the past several seasons.
The Mission Affordability program has been expanded across all seasons and almost all recreational activities including golf, the mountain adventure park, and the whitewater rafting course with offerings such as the ‘June Birdies’ golf special, Super Wednesdays at Lodestone Golf Course, Super Tuesdays and Thursdays at Fantasy Valley Golf Course, the High-5 Pass at the Mountain Park, and the whitewater rafting course atop Wisp to name a few. Wisp says it will offer compelling lodging packages at The Lodge at Wisp to combine various activities with accommodations for affordability and convenience. The list of price freezes, price reductions, and timely promotions will grow throughout the summer and fall including value priced menu items and attractively priced restaurant specials.
Reflecting on Wisp Resort’s commitment to affordability, general manager Ron Hawkes explained, “These past few years have been difficult for everyone to navigate with inflation and increased costs hitting both the resort and our guests. Beginning this summer and through the 2024-2025 ski season, we are either freezing or reducing the prices on most of our admission products, food and beverage items, and across various activities here at the mountain. Our hope is this pause in price escalations, along with outright price reductions in some areas, gives our guests a chance to catch their breath while we wait for inflation to further abate. Our shared goal is to make visiting Wisp as accessible as possible for as many people as possible.”
Hawkes also noted, “While Wisp is in the business of staying in business, the resort acknowledges the broader economic indices like inflation. If it is hurting Wisp, it is also hurting our guests. Wisp may not be able to impact all things, but we promise to look at everything and freeze and/or reduce pricing wherever we can, and wherever the broadest impact will be. This affordability initiative is important because we believe it will allow more guests, families, and groups to fully experience the resort.”
About Wisp Resort:
Wisp Resort is a four-season mountain resort by the shores of Deep Creek Lake in Western Maryland. Wisp offers skiing, snowboarding, two golf courses, whitewater rafting, canopy tours, activities on Deep Creek Lake, escape games and a variety of other mountain recreation activities. The ski resort has 11 lifts and 33 trails on 132 acres, more than 90% of which is lit for night skiing. The Slopeside Lodge at Wisp offers 169 rooms along with meeting and conference space for weddings, corporate retreats, family reunions, conventions and general group business. For more information about Wisp Resort, visit www.wispresort.com.
About Pacific Group Resorts, Inc. (PGRI):
Pacific Group Resorts, Inc. is an international resort operating company based in Park City, Utah whose portfolio includes Jay Peak in the Green Mountains of Vermont, Wintergreen Resort in the Blue Ridge Mountains of Virginia, Mt. Washington Alpine Resort in the Beaufort Mountain Range on Vancouver Island, British Columbia, Wisp Resort in the Appalachian Mountains of western Maryland, and Powderhorn Mountain Resort on the Grand Mesa of western Colorado. PGRI also manages the mountain operations of Ragged Mountain in New Hampshire, which is not owned by Pacific Group Resorts, Inc. Combined the company operates over 4,000 acres of ski terrain serving about 1 million skier visits per year, 99 holes of golf, over 40 food & beverage outlets, over 4,000 pillows, plus tennis, pickleball, pools, a water park, athletic fields, a whitewater rafting course, numerous retail operations, spas, and a variety of other amenities. For more information on PGRI, please visit www.pgri.us.
A commitment to affordability is encouraged by Pacific Group Resorts, Inc. (PGRI). A core tenet of the company’s long-term strategic position has been offering affordable mountain escapes starting with the introduction of the Mission Affordable suite of lift products and extending to the most comprehensive Free Learn to Ski and Ride programs in the industry. By prioritizing value-driven initiatives, through this new Mission Affordability program, PGRI’s resorts aim to make mountain recreation accessible to a broader audience ensuring more people can enjoy the scenic beauty and activities more often, without compromising on the quality of the guest experience.
Media Contact: Lori Zaloga - [email protected] / 301.616.1243
