Garrett County Business Development was proud to attend and participate in the 2025 Maryland Economic Development Association (MEDA) Conference held this week in Cambridge, Maryland. The event brought together economic development professionals from across the state to collaborate, share best practices, and advocate for their communities.
This year, Garrett County was recognized with the prestigious 2025 MEDA Small Community Economic Development Marketing Initiative Award for its “Make It. In The Mountains” campaign — an initiative that highlights the unique advantages of building a business and life in the Appalachian region. CLICK HERE to view the award video.
“We’re incredibly honored to receive this award,” said Kim Durst, Business Development Manager for Garrett County. “Our ‘Make It. In The Mountains’ campaign was born out of a passion for showcasing the authentic, hardworking spirit of our community. It’s a privilege to be recognized for telling that story in a way that resonates with both current and future business leaders.”
The campaign was developed through a strategic partnership with Allegany County Government, the Appalachian Regional Commission (ARC), and the Maryland Department of Commerce.
“This kind of collaboration is exactly what economic development should look like,” said Connor Norman, Business Development Specialist. “By working across counties and with state and federal partners, we’re able to amplify our message and bring real opportunity back to the region. It’s exciting to see that work being celebrated.”
Garrett County’s team used the conference as a platform not only to receive recognition but also to network with fellow professionals, gather innovative ideas, and advocate for the continued growth of Western Maryland.
“We’re grateful every day for the opportunity to represent Garrett County and to work alongside the businesses that make this place thrive,” Durst added.
MEDA’s Marketing Award recognizes organizations that have achieved exceptional results through comprehensive campaigns in economic development advertising, marketing, and public relations. The award focuses on initiatives that drive business growth and community revitalization. The campaign, which reached over 54,800 unique digital interactions, aims to enhance the region’s economic profile and foster sustainable growth by targeting businesses with the highest potential for success, minimizing risks, and maximizing resources.
To learn more about Garrett County Business Development, MEDA, or the Make it in the Mountains Campaign visit business.garrettcountymd.gov.
Photo and video courtesy of the Maryland Economic Development Association and PPR Strategies.
